Octolane is the world's first self driving AI CRM. Hundreds of sales teams run their entire pipeline through it, from first touch to closed won, just by talking to it. Octolane captures every email and meeting, drafts follow ups in your voice, and keeps your pipeline updated automatically.
As Octolane grew, the team had more customer sessions than anyone could read. The hard part was not seeing the data. It was knowing where users were confused, which workflows were breaking down, and what the team should fix next.
Moda gave Octolane a way to see across every session at once.
Staying close to customers at scale
One Chowdhury, Co-founder and CEO of Octolane, uses Moda to review user frustration, turn issues into Linear tickets, and share product insights with the team. Instead of guessing from the loudest tickets, Octolane can see what users are struggling with across every session.
Moda feels like having someone on the team read every customer session and tell us what users are struggling with.
Building a roadmap from real customer behavior
Each Friday, the Octolane team reviews the week's Moda patterns together. Product, engineering, and GTM can see the same recurring issues, understand which workflows are creating confusion, and decide what should make it into the roadmap.
I expected Moda to be a smarter support inbox. What I didn't expect was that it would change how I prioritize the roadmap.
Finding silent patterns and shipping faster
A pattern Moda surfaced was around deal creation. Users were creating deals successfully, but still felt unsure about what details had been captured. That insight led Octolane to build a confirmation step so users could review and complete the workflow with more confidence.
It is the kind of pattern that almost never reaches a support ticket. Nothing was broken; the workflow was just quietly costing users confidence. Moda surfaced it because every session pointed in the same direction at once.
In the first few weeks, Moda helped Octolane analyze 43,000 chat sessions and ship five product fixes, each rooted in real user behavior instead of guesswork.
Deriving product direction from user conversations
For Octolane, Moda became the layer that turns customer conversations into product direction.
Before Moda, we had the data. What we didn't have was the customer story inside the data.
See where your customers are getting stuck before they tell you.
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