Brand

Logos, colors, and guidelines for using the Moda brand. Right-click the logo anywhere on the site to get back here.

Logos

Mark
Mark
The Moda mark on light backgrounds.
Mark, white
Mark, white
The Moda mark on dark backgrounds.
Wordmark
Wordmark
Horizontal lockup on light backgrounds.
Wordmark, white
Wordmark, white
Horizontal lockup on dark backgrounds.

Colors

Core

Canvas and type. Marketing pages sit on White or Stone 50 with Stone 900 headings and Stone 500 body copy.

Stone 900
#1C1917
Stone 600
#57534D
Stone 500
#79716B
Stone 200
#E7E5E4
Stone 50
#FAFAF9
White
#FFFFFF

Accent

Orange marks what needs attention: labels, badges, and the cursor. Use it sparingly, never as a fill for body text.

Orange
#F54900
Orange 50
#FFF7ED

Usage

  • Use the black mark on light backgrounds and the white mark on dark backgrounds.
  • Keep clear space around the mark of at least half its height.
  • Don't recolor, distort, rotate, or add effects to the logo.
  • Write the name as "Moda", never "MODA" or "moda".