Brand
Logos, colors, and guidelines for using the Moda brand. Right-click the logo anywhere on the site to get back here.
Logos
Mark, white
The Moda mark on dark backgrounds.
Wordmark
Horizontal lockup on light backgrounds.
Wordmark, white
Horizontal lockup on dark backgrounds.
Colors
Core
Canvas and type. Every marketing page sits on Cream with Ink headings and Ash body copy.
Ink
#1B1B1B
Cream
#F4F3EE
Ash
#898989
Black
#000000
Gradients
Anchor stops for the gradient panels. Pair a dark stop with a light one; never use these as flat fills for text.
Charcoal
#2B2B2B
Sage
#80989B
Mist
#BED2C3
Steel
#44617B
Ember
#E36639
Gold
#FFCD5A
Usage
- Use the black mark on light backgrounds and the white mark on dark backgrounds.
- Keep clear space around the mark of at least half its height.
- Don't recolor, distort, rotate, or add effects to the logo.
- Write the name as "Moda", never "MODA" or "moda".